We treat each person with whom we work with respect, professionalism and dignity.

We communicate expectations to employees, and provide honest and timely feedback on performance.

We trust each other to act responsibly in our areas of accountability.

Our business practices safeguard our customers, ourselves, and the environment.


We honor all commitments to our customers and to each other.

We conduct business with unwavering high standards of honesty, trust, professionalism and ethical behavior.

We communicate openly and frequently, sharing what we know, when we know it.

We seek to continuously improve everything that we do.


We place the interests of our customers first.

We are dedicated to providing rental and riding experiences that assures customer satisfaction and earns the unwavering loyalty of our customers.


We do everything to the best of our abilities.

We maintain a caring and supportive work environment that fosters a sharing of ideas, skills and resources.

We keep safety as our number one priority in everything that we do.


We work as one cohesive team.

We enjoy what we do.